Ads and food labels have different purposes. The goal of advertising is to sell a product. Food labels are meant to inform consumers about what’s in a particular food. The Federal Trade Commission (FTC) oversees ads for diet, fitness and health products. The Food and Drug Administration (FDA) regulates food labels, including Nutrition Facts labels and health claims.
Any statement listed on a food package must meet the FDA guidelines. For example, "low-fat" foods must have less than 3 grams of fat per serving and "low-calorie" foods must have less than 40 calories per serving. If a product has a claim that says it is "heart healthy," it must meet strict guidelines. When evaluating weight-loss ads and other health/fitness products, the FTC recommends a "healthy portion of skepticism."
Example: "Low-Carb Foods"
Because no legal definition for "low carb" existed, food products legally could not be labeled "low carb" on the package.
Can you lose weight on high-protein, "low-carb" diets?
Yes, you can lose weight on any diet that’s lower in calories than what you’re burning; however, most people regain weight unless they have made a lifestyle change. Nutrition professionals recommend a balanced, varied diet, with all food groups eaten in moderation.
Are low-carb foods and diets healthier?
Nutrition researchers don’t know all the answers because most of the studies are less than six months long. Nutrition researchers do have concerns about focusing on foods high in protein and fat. Many health professionals argue that through time, following such diets may put people at risk for heart disease, kidney disease, osteoporosis, gout and other health issues.
- See links to health information at the end of the publication.
Example: Dietary Supplements
Dietary supplements include vitamins, minerals, herbs, fiber and other items. The FDA oversees them, but they are not regulated as foods or drugs. The manufacturer does not have to prove the product is safe or effective. The FDA must prove the supplements are unsafe to remove them from the market.
In general, manufacturers do not have to register their product with the FDA or get approval before selling their product. Product labels on supplements should be truthful and not misleading. Therefore, choosing to use supplements becomes a matter of "buyer beware."
Most supplement products will not hurt us, but many probably won’t help us. Many in the medical field actually recommend some, such as "once-a-day" type vitamin/ mineral supplements. Other products could be harmful. Ephedra, a weight-loss aid, was removed from the market after deaths were reported
- If you choose to take a supplement, do your homework.
- Look for a "USP" designation, a measure of purity and potency of the product.
- Let your physician know what you’re taking because some supplements interact with medications.
- For vitamin/mineral supplements, read the "Supplement Facts" labels. Most nutrition professionals advise staying at 100 percent of the daily recommendations.
- Check out the science-based information available from the Office of Dietary Supplements at http://ods.od.nih.gov/.